First Choice Sewer Inspection and Drain Cleaning

Business owner, Ryan approached us in the Fall looking for a sleek new brand refresh for his business and despite our lack of sewer knowledge we were up to the challenge!

The overall personality of this new brand is based on service, knowledge and technology. We knew the brand refresh needed to convey Ryan’s friendly and approachable nature, appeal to their wide client base and growth with new services.

The new main logo features a series of pipework as a nod to the previous brand, added a twist and modernized it into a sleek new monogram for the business. Initially we asked Ryan what his goals were for using his new brand, to allow us to design something that was practical and easy to apply. Ryan told us that he planned on utilizing the brand for all things from vehicle, trailer and zamboni wraps, to print materials, team clothing, digital marketing and more. Knowing this upfront, allowed us to design a logo with flexibility and strong brand recognition in mind.

The colours chosen give a modern and clean aesthetic to a service that can get pretty dirty! To set the brand apart from residential plumbers, and showcase their most popular and newest services, green was chosen to represent the sewer side of the business.

Our Creative lead, Jayme also designed a series of (oh-so-hot) patterns to accompany the brand to add texture to the application and to make social graphics feel light and fun!

To wrap up this project, our Project Manager Stephanie developed a gorgeous new website to accompany the new brand. Having a modern, mobile-friendly website was important for Ryan to assist with online inquiries, information about his services and a place where he could grow. The goal was to design a simple, clean and easy to navigate site. The new website makes it easy for customers to view their full range of services and quickly get in contact with the First Choice Team.

Make sure to keep an eye out for this brand around town! If these items sound like something you may have been thinking about for your business, we’d love to chat with you. This is some of our favourite work and Ryan was an absolute pleasure to work with. We’re so excited for him and his growth and we know that this brand will take him to another new level