180 Townsend Street, Sydney NS B1P5E5

Heart & Hype

About Us

Anchored Ideas Ltd.

Heart & Hype

Build your brand. Define your Difference. Connect with those who matter.

Founded in 2017 by Danielle Patterson and Danielle Johnston, Anchored Ideas Ltd. is a full service marketing and communications agency deeply rooted here in Cape Breton.

In our 6+ years, Anchored Ideas Ltd. has worked with over 200+ clients to build and execute strategies that have driven sales and increased brand awareness and loyalty. 

We are proud to be there for the new beginnings, the big wins, the tough hurdles and all of the moments in between.

This signature heart & hype is the core of everything we do.

About Anchored Group

Anchored Ideas Ltd. | Anchored Recruiting & HR Solutions | City Print+

In 2022, Danielle and Danielle were proud to launch Anchored Recruiting & HR Solutions Ltd. With a focus on helping their clients prioritize people, this business offers a comprehensive, solutions-driven approach to recruitment and retention challenges. Anchored Recruiting & HR Solutions emerged as a spin-off business from their successful marketing company, Anchored Ideas Ltd.

Over the years, the Danielle’s and their team have strategically expanded into related industries with their most recent venture being the purchase of City Print+ in January of 2024. City Print+ is Cape Breton’s leading hub for print work, promotional products and corporate branded apparel.


Over the past six years, the award-winning Anchored Group has successfully collaborated with more than 350 clients, employing its expertise in communications, marketing and human resources to support the strategic and sustainable growth of its clients.

New Business of the Year - Cape Breton Regional Chamber of Commerce 2018

Employers of the Year - Cape Breton Regional Chamber of Commerce 2022

Employee Excellence - Cape Breton Partnership/Vital Awards 2022

Employer Excellence - Cape Breton Partnership/Vital Awards 2023

Want to get in touch?

If you’re looking for a strategic partner to elevate your project or brand and bring your vision to life, reach out!