180 Townsend Street, Sydney NS B1P5E5

Who we are

Heart & Hype

Big dreams for Cape Breton-Unama'ki fuel our creativity.

Here, there is no divide between business and community. Your neighbours and friends may very well also be your family. And when businesses are doing well, we’re all rising together.

For these reasons and more, when we work with a client, it’s personal. We’re proud to be there for the big wins, the hurdles and all the moments in between. We help you build your brand, define your difference, and connect you with those who matter.

This signature heart & hype is the core of everything we do.


Most of our clients have been with us since the beginning – ask us how proud this makes us!


Work with us through a monthly partnership where you get access to our entire team for your marketing needs or work with us to help bring your project to life. Think of us as your creative partners and ultimately an extension of your team.

Want to get in touch?

If you’re looking for a strategic partner to elevate your project or brand and bring your vision to life, reach out!


Our Work

Our portfolio showcases our diverse range of projects that span across various industries, including e-commerce, non-profit, government, business, and more. Each project highlights the creativity we bring to the table and the results we’ve achieved in collaboration with our valued clients.

Meet the Team

Our Creative Team

Danielle Johnston

Partner & Chief Wordsmith

Danielle Patterson

Partner & Chief Idea Generator

Jayme Burns

Creative Lead

Stephanie MacLean

Project Manager

Emily MacLennan

Marketing & Client Relations Manager

Victoria Chapman

Marketing Coordinator

Sara Canova

Content Creator & Graphic Designer

Our team of creative trailblazers, trendsetters, and idea generators are here to transform your brand into a captivating story that sparks joy and excitement.

Rave Reviews

The team at Anchored Ideas are fantastic. They work with you to develop what you want and execute on all levels. Anyone interested in a professional team to help enhance their business image needs to consider the team here and add them as an extension of their business. I worked with them on an engagement project to identify areas and re-establish a strong public connection with a brand. The effort and results of the project were amazing and they delivered exactly what the stakeholders and community were asking for.
Tyler Paturel
General Manager
Excellent planning and execution with the team at Anchored. They captured the sentiment of our brand and helped launch our brand Mira Life Outfitters. We`re very excited for the next launch with an amazing hype team!!
Andrea Hawrylak
Business Owner
Anchored Ideas was fantastic to work with for my business, First Choice Sewer Inspection and Drain Cleaning. We were looking to expand our brand and services and needed a partner to help us. Anchored worked with us to redesign our brand, create new marketing materials, design a website and help us with our online presence and social media. We cannot say enough about how great their team was to work with.
Ryan Donovan
Business Owner
After almost 25 years in business, we decided it was time to refresh our brand and the team at Anchored Ideas couldn’t have made it easier. Their professionalism and attention to detail made us so comfortable and confident that they would be able to come up with exactly what we needed. From start to finish the process was so easy and so fun. The Anchored Ideas team was just as excited as we were to see the finished product. They worked with us and truly understood our vision for our brand, creating a fantastic logo that couldn’t be more reflective of our business.
Courtney Davis
Business Owner
We, at Turnstone Psychology, are so grateful for the opportunity we had to work with Anchored Ideas on the development of our website and brand. We connected with Anchored Ideas during the infancy of our business development, at a time when it was difficult for us to articulate our vision. The team at Anchored Ideas was so attentive, receptive, and informative; their creations and ideas perfectly captured our essence in such a meaningful and accurate way. The team was consistently available, had quick turn-around times, and completed our work much earlier than anticipated. What a pleasure it was to have their support and expertise during such an important phase of our development.
Jennifer Gould
Business Owner