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Anchored Ideas


Anchored Ideas

Let Us Introduce Ourselves

Anchored Ideas Ltd. is a full-service marketing and communications agency located in Sydney, on the beautiful island of Cape Breton, Nova Scotia. Since launching in 2017, we’ve been proud to work with more than 120 clients – ranging from small businesses to government agencies – to tell compelling stories and connect them with core audiences throughout the world.

clients served


experts in our field

Providing Unique Solutions

With over four decades of combined marketing and communications experience on our team, we have expertise in brand strategy, creative development, advertising, public relations, graphic design, writing, photography, videography, social marketing, digital marketing, website design, content development, advertising, public relations, graphic design, content writing and more.

our team

Want to work with our team?

We believe in collaboration and partnering with businesses to build brands and strategies that connect you with the right people at the right time.

Danielle Johnston

Partner & Resident Wordsmith

Danielle J. believes in listening first and storytelling second. She likes to take in the facts and understand all sides of a story before building a brand or strategy. Hyper results-oriented (if you don’t believe us just look at the spreadsheets on her laptop), Danielle will help you determine measurable goals and a strategy to get you there.

Danielle Patterson

Partner & Chief Idea Generator

Danielle P. is a master at bringing people together and rallying audiences to believe in a brand and business. She sees the big picture and connects the dots between ideas and execution. She excels at creating hype, strong visual identities and engaging with audiences to build meaningful relationships. She is passionate about our Island and sparks positive energy in any room she enters.

Stephanie MacLean

Project Manager

For the past two years with Anchored, Steph has been ?????. She is truly a Jill of all trades and has experience in digital marketing, content creation, graphics, event management and web design. A CBU grad and a budding entrepreneur, Steph and her partner, Skylar, own Cheap Shot Photo Booths and she is also the hands behind Home in the East knitted goods.

Jayme Burns

Creative Lead

Our design maven, Jayme is a graphic designer, photographer, and visual artist with more than 12 years of professional experience in the creative sector. Her past employment as an art educator gives her a deep understanding of design trends and how to execute them well. Her vast experience in digital mediums, as well as traditional mediums, like ink and watercolour, provide clients with a dynamic and interesting final product. She is passionate about Cape Breton Island and in her spare time creates beautiful prints and cards for retail through her business Jayme Burns Creative Studio.

Heather Malcolm

Marketing Coordinator

Let’s drop anchor together!