Conscious Parenting

When Sheryl came to us with her vision of starting her new business, she wanted a brand that would appeal to her target audience (parents), would be friendly, open, collaborative and would offer a subtle hint of what she is providing in her work in the brand. Conscious Parenting is a non-traditional approach to parenting. Sheryl has worked hard over the last few years to professionally train and become a certified coach. As a conscious parenting coach, Sheryl’s goal is to help change the narrative around parenting. She hopes to give people the skills to parent in a way that is nonjudgmental, non-punitive and non-reactive. When we learned about what she was aiming to do, we knew we had to create something bold and fun for her.

The brand offers warm inviting fonts and tones and the symbol of a dandelion is a symbol of love, hope, and happiness which perfectly describes Sheryl and her business. It has been an absolute pleasure bringing this vision to life and seeing Sheryl now work with clients to help them. We look forward to seeing this business fly!