Archie & Isidore Hotel

This project was a dream for us! A styled photoshoot, social media content calendar development, social media ad campaign development and management, and one fabulous (and fun) night away with our Anchored crew in beautiful Chéticamp, Cape Breton Island We couldn’t wait to get started on this!

After connecting with all-star owners, Basil & Matt we instantly felt how much care and attention was put into every single detail of their hotel and business, from the meaningful namesake, the design of their 8 unique suites, to the luxury amenities and products on site. With the new addition of a stunning gym and hot tub, they are really curating the ultimate guest experience. With this in mind, we wanted to ensure that our work with them matched their level of detail and design and was reflected in the execution of the campaigns and ultimately, the return on investment.

Step 1: we worked with the owners to plan a styled shoot on their property. We made a detailed shotlist and asked our clients to line up props and friends for us to shoot.

Step 2: a trip to Chéticamp! (Emily, start the car!) crewmates Jayme, Emily and Victoria spent 24hrs on site photographing some photogenic locals in and around the hotel. Our Social Media Coordinator, Victoria also took to making a series of fun and informative Reels to incorporate into the social media content calendar. After the shoot, we were treated to a delicious dinner at Basil’s oh-so-popular restaurant, L’Abri café, restaurant et bar. The next morning we finished our trip by stopping by their stunning cafe Marguerite boutique et provisions

Step 3: Back at the office the team got to work bringing this campaign to life! Our Marketing Manager, Emily, created an ad set encouraging folks to get cozy at Archie & Isidore, complete with a 24 hr itinerary of things-to-do this Winter! In the three months the ad has been live it has had over 216,000 impressions. Go Em!

Victoria used a storytelling strategy to create three months of compelling social media content to compliment the ad set. With the hotel being passed from one generation to the next, the custom curated art and décor, and being situated in the beautiful village of Cheticamp with coastal views from the front porch, there was no shortage of stories to tell and photos to share.

It’s projects and collaborations like these that get us fired up. We love working with local businesses to help elevate their brand, tell their story and ultimately see sales and business grow. We are thrilled with how this project has turned out and it has been a pleasure working with the owners. If you are looking for support in telling your story or running a specialized marketing campaign, please reach out to us at info@anchoredideas.com we would love to chat with you!