Sydney Credit Union – We’re In Your Corner

It was a pleasure to work with Sydney Credit Union on the creation of the “We’re in Your Corner” marketing campaign. For 88 years, Sydney Credit Union has been there for their members and community. A personalized, caring approach to banking is in their DNA.

The goal of this campaign was to elevate the existing brand to add more vibrancy and reflect their personality, to highlight the level of service and expertise they offer and also showcase some of their amazing members and staff.

As Sydney Credit Union members ourselves, we’re big believers in the value of Credit Unions in our community and are proud to help their team share the Sydney Credit Union Story.

Some of our favourite pieces for this campaign include:

Campaign brand and theme

Digital and traditional advertising

New landing page (joinsydneycreditunion.ca)

Photography and videography

New backdrop, pop-up banner, signage and more!