Woodroad

Over the course of the last few months we have had the pleasure of working with our dear friends at Woodroad. Located just 100 feet from the ocean and offering breathtaking views of our Cape Breton coastline, Woodroad is a 25-seat unforgettable dining experience. Every aspect of their menu is locally inspired with fresh ingredients from our island’s sea, farms and gardens (the closer proximity to Woodroad, the better). For this unique marketing project we were tasked to help launch their 2023 reservation opening back in February. We worked closely with their team (shout out to Mary!) to build a personalized & aesthetically designed email campaign that connected with their past guests. This email campaign was overwhelmingly successful and has allowed them to fill up their seats of the season quickly, through past clients and word of mouth.

We also assisted Woodroad with website updates, google and SEO improvements, and an engaging content calendar for social media using the professional photography that they had taken last Fall. Five months later and Woodroad’s bookings are over 55% completed for this season.

As Woodroad prepares to officially open this week, we are wishing them nothing but the very best of luck and warmest wishes. It has been a pleasure working with their team to help connect with their audiences and to help share their beautiful story and passion for food and our island. If you are in Cape Breton this summer and looking for an outstanding island experience, this is one you have to add to your list!