Mira Life Outfitters

We’re incredibly proud to have partnered with the fantastic team at Mullins Rite Stop since 2020 on the development of the Mira Lie Outfitters clothing line. Our connection to Mira runs deep—it’s not just a place; it’s a part of who we are, intertwined with the island’s spirit and heritage.

Mira Lie Outfitters is more than a clothing brand—it’s a lifestyle. The brand captures the essence of life on Mira, where many of us embrace the great outdoors. Whether it’s camping, boating, beach days, or simply enjoying the camaraderie of our close-knit community, this brand reflects it all. The design exudes a laid-back, approachable vibe, yet still holds a sense of warmth and familiarity that resonates with the locals who call this place home.

The bold black-and-white color palette is timeless, simple, and versatile—allowing for effortless growth and expansion as the brand continues to evolve.

Every season, we collaborate closely with their team on two major launches: Fall/Winter and Spring/Summer collections. From developing creative launch themes to designing clothing, coordinating photoshoots, managing social media campaigns, and even handling website design and e-commerce setup, it’s all hands-on at every stage. This full-scope project has been a true labor of love, and we’re thrilled to continue shaping the Mira Lie Outfitters story alongside them.