Maggie the Musical

Oh Maggie! This was a beast of a project and we loved every minute of it!

Maggie the Musical is a musical written by Johnny Reid, Matt Murray, and Bob Foster. The story talks about Johnny’s Gran and her life in a mining community in Scotland from the 1950s to the 70s. The show had hit the stage in Hamilton and Charlottetown before coming to us, we knew Cape Breton audiences would really connect with the story.

Although this project kicked off with social media content and ads, it grew to be much larger! With the help of our sister company, City Print + , we began injecting this brand throughout the community. Tent cards, rack cards, pop-up banners, and an activation in the mall. We then added in some billboard and radio ads. We also coordinated with New Country 103.5 to get Johnny and Matt on air during opening week.

With the support of New Country and Seaside Communications we launched a Granny Hall of Fame Contest where Caper’s could nominate Grandmother’s with inspiring stories. The results were an oh-so-sweet video series, and some very excited Granny’s!

Opening week we coordinated a Q&A Event with Johnny and Producer Michael Rubinoff, who produced Come From Away! As well as a Cape Breton Kitchen Party inspired opening night event.

This project was a great reminder of the strength of combining digital and print marketing. The results are unmatched!

We are so proud to have been a part of the world class production, and can’t wait to see how it continues to grow. Maggie will be hitting the stage at Goodspeed Musicals in Connecticut this August, a stage that is often a jumping off point for Broadway!