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ANCHORED IDEAS

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Hospice | Why Hospice Campaign

Strategic Marketing & Communications

Our team worked with the Hospice Palliative Care Society of Cape Breton to build a campaign concept that quickly tells their story. The idea of using an hourglass speaks to their impact of helping patients make the most of every precious moment. The campaign was rolled out through several mediums, including kit folders, a case for support, billboards, social media and newspaper ads.