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Riverside’s Knowledge Path

Brand Development

This beautiful path, tucked away behind Riverside Elementary School, was deserving of a brand that reflected its value to students, teachers and visitors alike. It’s a friendly, welcoming place to connect with nature, learn, be inspired and establish roots to bring with you through life.
A few months ago, Anchored Ideas was asked by Riverside School to create a map and brochure to help visualize the future “Riverside’s Knowledge Path”. This special path will be located behind the school and will feature a number of stations to promote mindfulness, celebrate Mi’kmaq culture, and help students and visitors enjoy the outdoors. Anchored Ideas worked with staff at the school to develop content and ideas. The design was then brought to life by our Creative Lead, Jayme Burns, who hand-illustrated the piece to reflect the essence of the project.

A brand is much more than a logo. It’s a reflection of your values and persona. When developing a brand, we work with our clients to understand what is the ultimate message you want to convey about your organization. This is the launching point for our creative work. We have a number of brand packages available to fit your budget.