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Cape Breton Eagles | Re-Brand Launch

Strategic Marketing & Communications

Building excitement amongst season ticket holders, sponsors, fans and the community at large, was the ultimate goal and direction for how we approached the Cape Breton Eagles Re-Brand launch. To unveil the team’s new brand, we organized a standing-room-only event, that brought together hundreds of community members and all major media outlets on the Island. Our team looked after media relations, speaking notes, logistics, social media and the roll-out of the brand within Centre 200.