Five Reasons to Hire a Marketing Agency in 2021
We have all experienced a setback during the last two years, and bouncing back is a difficult path to navigate. Business models are changing, customer behaviours are changing, and the overall market looks like it will be forever impacted by the effects of the COVID-19 pandemic.
As your business grows and adapts and you realize the true importance of marketing, you may be starting to wonder if a marketing agency is the right move for you. Every organization is different, but there are consistent points businesses need to take into consideration.
Here are five important reasons why hiring a marketing agency could be the next step in your business journey in 2021.
1. Focus on your business
Running a business requires a lot of time, effort, and resources. Not everyone has the time or energy to wear every hat while also running a successful business (not to mention attempting to have a personal life as well!) Having a marketing team in-house means you need to recruit, hire, and train an entire department of people.
This time could be better spent doing what you love – running your business. Hiring a marketing agency gives you the freedom to do just that. All that’s needed on your end are your goals, budget, and deadlines, and we handle the rest. From promotions, social media management, and event planning to traditional media such as print ads, radio ads, and flyers – these items and more are handled by a team of experienced marketers so you can focus on building your business/
2. Stay relevant in your industry
When hiring a marketing agency, you get more than what’s on the surface. Marketing experts are great researchers, and we dig deep to find what’s trending in your industry and how to utilize that information to give you the best possible results. Most industries change so quickly it can be hard to keep up, especially when marketing is not your main area of expertise.
But the research doesn’t stop there. We identify and learn about your ideal audience to find what they’re looking for from a business, their needs, how they interact with products and services you offer, and so much more. This way, not only are you keeping up with what’s popular, but you’re standing out by tailoring that to attract customers to your business.
3. Reduce costs
A hesitancy a lot of business owners have when it comes to outsourcing their marketing is the price tag. While it can seem daunting at first, it truly is a great investment that saves you more money than you think. With an agency, you pay an agreed-upon price, and that’s that.
When choosing to do your marketing in-house, you need to consider much more than the contract. Job listings need to be made, recruitment procedures to implement, and the hiring process to conduct. Then, once you decide on a team of marketers, you need to train them, pay them, and occasionally spend even more on workshops and further education to stay up-to-date.
This all adds up pretty quickly, not only financially, but it can eat away your time that could be spent running your business. With an agency, that is all taken care of. So, you need to ask yourself some important questions. Are you able to afford all of that work in-house? Do you have the time required to hire and train an entire department? What could you save if you outsourced?
4. Work with experts
When you need your sink fixed, you call a plumber. When you need to manage your payroll, you call an accountant. When you need to market your business, you call a marketing agency. Letting the experts do what they do best gives you a higher chance of success in your marketing plans. We are experts in our field, just like you are an expert in yours. When dealing with a marketing agency, you know exactly what you’re getting – marketing experts who are here to help you reach your goals.
Agencies and their teams are constantly keeping up to date with the latest trends, improved tools, and the specialized knowledge needed to navigate the ever-changing landscape of marketing and communications. With seminars, workshops, and conferences, hiring an agency will take your marketing to the next level. They may have even worked with clients in your area, giving your business an edge over the competition.
5. Results are quantifiable
When working with clients, analytics and statistics are pulled from all areas of marketing. They are put into reports to show you how well your business is performing and can be compared to your competitor’s standings. These reports give you quantifiable proof that your investment and efforts are successful and where improvements can be made. It gives you insight into what areas need to be focused on going forward and can provide you a sneak peek into what your clients are expecting of you, both in terms of promotion and products or services.
These reports are solid proof that you’ve made the right decision in hiring a marketing agency.
If this sounds like music to your ears, that’s a great sign that you’re ready to take your business to the next level and hire a marketing agency in 2021! Reach out to see if Anchored Ideas can help your business!