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4 Tips to Get Your Profits Hopping for Easter

Easter is right around the corner and as a local business, you probably want to (and should!) promote your business in a clever way, around the holiday. Perhaps you don’t sell chocolate, but you may want to remind your customers that it’s the new shopping season for your business. Remind your customers that spring is (hopefully) on the horizon, that days are longer, and that the beautiful Cape Breton Island Summer is just around the corner.

Here are a few quick & easy ways to help engage with your customers in the next few weeks:

Email Newsletter:

Email marketing will always be the best way to directly connect with your customers, and that has only increased with the uptake in digital adoption, since COVID-19. Setting up an email newsletter to connect with your customers, should be a priority to add to your marketing list in 2021.

Recent data tells us that a person will likely keep the same email address for on average 30 years. That is 30 years of consistently reaching your customer in a positive way to remind them why you appreciate their business and why they should keep doing business with you.

You probably don’t need to be reminded that your most valuable customers are the loyal ones. If you send out a newsletter, this is a great opportunity to promote whatever it is that you’re promoting during the month of April or into the Spring/Summer months. Are you promoting a special Easter product or a sale? Do you have a new Spring Menu? Are you reminding your customers to remove their snow tires? Highlight it at the top of the email and add in an Easter pun to your message!

You probably don’t need to be reminded that your most valuable customers are the loyal ones. If you send out a newsletter, this is a great opportunity to promote whatever it is that you’re promoting during the month of April or into the Spring/Summer months. Are you promoting a special Easter product or a sale? Do you have a new Spring Menu? Are you reminding your customers to remove their snow tires? Highlight it at the top of the email and add in an Easter pun to your message!

Pro tip: There are email platforms such as MailChimp that offer free newsletters for up to 2000 contacts!

Run a Social Media Contest:

Social media is special because it really is the only way that your customers (and potential customers) can interact with the company directly and publicly. That is why running a unique social media contest could be a great way to inspire action from your target group. Whether it’s asking about a favourite Easter tradition, a selfie contest, or a “write a caption to this photo” competition, this can really build a connection between your company and your audience. 

Example:

In 2020, in the depths of Covid-19, millions of people including all of us were unable to meet and hug loved ones for Easter.  International Candy Maker, Russell Stover launched a very clever Easter campaign. On April 6th, 2020, the brand launched an Instagram campaign called the Great Bunny Hunt. Users needed to simply follow the brand on Instagram, tag a friend on each contest post, and submit all screenshots of bunnies from each post this week for the chance to win Russell Stover treats for a year and gift them to someone.

This is a great example of how this company adjusted their marketing to meet the current state of the world and introduced a clever marketing campaign, that was tailored around the Easter Holiday.

Run Paid Social Media Ads:

There’s no doubt that social media has changed in the last year. It is critical that your organization adapt to these changes, to ensure that you are maintaining and reaching high engagement rates. To go along with social media, you might want to consider running some paid ads, which could be highly successful for you. You can target the consumers precisely while also focusing on a campaign theme (like Easter!).

Create the ad, set your budget, and check out how they perform regularly. You should even consider running multiple ads at the same time to test which ones are getting the most clicks.

Example:

Everyone knows the brand and it is one that has been crafted to reach recognition globally. Is it an egg? Is it a Big Mac? McDonalds used its famous burger to create a series of creative Easter Marketing campaigns.

Be Mindful of the Times

A recent Edelman report showed that 65% of consumers agree that the way an organization has responded to the Covid-19 pandemic will have a huge impact on their future purchases. Now more than ever, consumers are looking to brands for communication, solutions, and support. The brands that have taken a stand, contributed to resolving the crisis, and have been effectively communicating, will have loyal and trusting customers for years to come. It is critical that you be mindful of all messaging that is released and put out.

Example: While Cadbury could be using their prime website real estate to be  promoting their chocolates for this upcoming season, here is what is presently on the main banner of their website, to demonstrate their mindfulness to the pandemic.

In Summary:

There are a lot of ways that you, as a business owner, manager or all-star team member, can promote your business during the busy shopping seasons. It’s important to plan ahead and start promotions and “holiday awareness” campaigns now, a few weeks in advance. A couple small tweaks to your site, combined with a good social media campaign, and a bit of fun can get your business the extra eggcellent attention that you want without too much money or effort.

These strategies might not work for all industries, but they can certainly help you devise a marketing plan that’s empathetic, helpful, and memorable.

Hop to it!